Ubersuggest for roofers
Get your roofing company found on Google and in ChatGPT, without paying a lead service for the same customer twice.
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Search demand: roofer
Search demand: roofer
Thumbtack and Angi rank for 1,462,552 keywords between them. The first individual roofing company on page one ranks for 301. You are not competing with other roofers for that spot, you are competing with lead resellers.
The directories on page one rank for 1.5M keywords between them. Ubersuggest turns that gap into a list you can work through.
See what is broken and what it is worth.
Work the list in impact order.
Publish the pages the market is searching for.
Watch rankings and AI citations move.
Data: United States, September 2026
"Roofer company near me" runs 368,000 searches a month at $50.46 a click. Every one of those clicks is a homeowner who is going to hire somebody this month.
Local intent. These are the searches the map pack answers. Showing the top 5 of 8.
| Keyword | Volume | SD | CPC |
|---|---|---|---|
| roofer company near me | 368K | 63 | $50.46 |
| roofer near me | 301K | 60 | $38.87 |
| roofer contractor near me | 165K | 30 | $49.48 |
| roofing contractor near me | 74K | 62 | $23.68 |
| top rated roofer near me | 12.1K | 42 | $18.56 |
| 3 more keywords hiddenSign up to unlock | |||
One page each. This is where most of the money is. Showing the top 5 of 11.
| Keyword | Volume | SD | CPC |
|---|---|---|---|
| roofer repair | 135K | 54 | $39.57 |
| metal roofer | 135K | 68 | $9.20 |
| roof repair near me | 90.5K | 57 | $36.68 |
| solar roofer | 60.5K | 52 | $11.27 |
| commercial roofer near me | 40.5K | 21 | $60.04 |
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Answer these honestly and you pre-qualify the caller. Showing the top 5 of 6.
| Keyword | Volume | SD | CPC |
|---|---|---|---|
| cost of roofer | 5.4K | 42 | $14.96 |
| roofer prices | 4.4K | 40 | $12.61 |
| roofer estimate | 4.4K | 44 | $59.98 |
| how much does a roofer cost | 3.6K | 24 | $7.68 |
| roofer free estimate | 2.9K | 31 | $58.65 |
| 1 more keyword hiddenSign up to unlock | |||
Data: United States, September 2026
Ubersuggest breaks down everything you need to fix in priority, from how easy it is to implement to how much traffic you’ll get from fixing it.
Neil Patel, Co-Founder, NP Digital
For a roofer, that list opens with one thing: build a commercial roofing page — $60.04 a click at only SD 21, the softest valuable term in your market.
Search discovery takes time. Google usually needs days to weeks to re-crawl a page you have fixed; the AI assistants tend to catch up over two to four weeks. Ninety days is long enough for both.
Demand for roofers peaks at 90,500 searches in March and collapses to 27,100 in November. That seasonality is the single most useful planning fact on this page.
Search engines take weeks to trust a new page. Publishing your roof replacement content in March means competing at the peak with a page Google has never seen. Publishing it in December means arriving at the peak already ranking. The work is the same; the timing decides whether it pays.
"Commercial roofer near me" has an SEO difficulty of 21 and a cost per click of $60.04. Compare that to "roofer company near me" at difficulty 63.
Commercial work also has better economics: larger contracts, scheduled rather than emergency, and buyers who research properly instead of calling the first number they see. If you take commercial work at all, it deserves its own page long before you fight for the generic residential term.
Thumbtack and Angi rank for 1,462,552 keywords between them. The first individual roofing company on page one ranks for 301. Those marketplaces then sell your details, and the same homeowner, to three of your competitors.
The way out is specificity they cannot match: one page per town you genuinely serve, with real projects from that town, the local permit and inspection quirks, and photographs of roofs a neighbour might recognise. A list of thirty towns on one page ranks for none of them.
"How much does a roofer cost" is difficulty 24. "Roofer estimate" carries a $59.98 cost per click. Homeowners are researching price before they call, and the pages currently answering them belong to national aggregators with no idea what materials cost in your area.
Ranges beat silence. Give a square-foot range by material, explain what moves a quote up or down, and say plainly what you will not quote without seeing. It filters out the people who were never going to hire you and pre-sells the ones who will.
Four steps, and three of them are already answered for a roofer. You only bring the domain.
Data: United States, September 2026
Add your domain and the same reports behind the roofer data on this page point at your own site: what you rank for, who is beating you, what is broken, and which assistants mention you.
The Ubersuggest interface. Figures shown are from a sample account, not from this industry's data.
Ask Claude, Cursor or ChatGPT about your own roofer keywords, audits and AI visibility without leaving the tool you already work in.
Agencies in this market quote $2,000 to $5,000 a month. Ubersuggest gives you the same data they work from, and tells you what to do with it.
Keyword research and rank tracking
Site audit with prioritised fixes
Competitor and backlink analysis
AI Search Visibility across ChatGPT, Gemini and Google AI Overview
Content SEO drafts and the WordPress plugin
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Lead services sell the same homeowner to several roofers, so you pay to compete on price. An organic ranking sends that homeowner to you alone, and once the page ranks it keeps working without a per-lead fee.
Commercial roofing sits at SD 21 with a $60.04 CPC and metal roofing at SD 25, while the generic "roofer company near me" is SD 63. Specific services are both easier and more valuable than the broad term everyone chases.
They are the main thing a local roofer can rank for that a national directory cannot. One page per town you genuinely serve, with real projects and local detail, beats a single page listing thirty towns.
A cost page with honest ranges captures searches the directories currently own. "How much does a roofer cost" is SD 24, so an accurate, specific answer can rank quickly and pre-qualifies the people who call you.
Service and location pages in a defined area often move within two to three months. Storm season creates spikes, so publishing before your busy season matters more than publishing quickly.
For most roofing questions they cite directories, manufacturers and consumer sites rather than individual contractors. Knowing which sources they lean on tells you where to be present so your company is in the answer.
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