Ubersuggest for therapists
Get your practice found on Google and in ChatGPT. You are not going to outrank Psychology Today for “therapist near me” — but the searches that actually fill a caseload are wide open.
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Search demand: therapist
Search demand: therapist
Three of the sites competing for “therapist near me”. The third one is the interesting one.
The directories on page one rank for 2.6M keywords between them. Ubersuggest turns that gap into a list you can work through.
See what is broken and what it is worth.
Work the list in impact order.
Publish the pages the market is searching for.
Watch rankings and AI citations move.
Data: United States, September 2026
Twenty-nine terms someone types when they are ready to book, with what each is worth and how hard it is. Read the difficulty column against the cost column: in this market they run in opposite directions.
Local intent. These are the searches the map pack answers.
| Keyword | Volume | SD | CPC |
|---|---|---|---|
| therapist near me | 368K | 72 | $22.74 |
| couples therapist near me | 60.5K | 36 | $16.55 |
One page each. This is where most of the money is. Showing the top 5 of 27.
| Keyword | Volume | SD | CPC |
|---|---|---|---|
| therapist relationship issues | 90.5K | 57 | $29.00 |
| therapist for depression | 90.5K | 41 | $17.61 |
| therapist for sleep disorders | 90.5K | 34 | $15.02 |
| therapist for anxiety | 74K | 68 | $16.06 |
| relationship problems therapist | 74K | 37 | $21.24 |
| 22 more keywords hiddenSign up to unlock | |||
Data: United States, September 2026
Ubersuggest breaks down everything you need to fix in priority, from how easy it is to implement to how much traffic you’ll get from fixing it.
Neil Patel, Co-Founder, NP Digital
For a therapist, that list opens with one thing: write one page on infidelity counselling — $30.34 a click at SEO difficulty 15, the best price-to-difficulty ratio in this market.
Search discovery takes time. Google usually needs days to weeks to re-crawl a page you have fixed; the AI assistants tend to catch up over two to four weeks. Ninety days is long enough for both.
“Therapist” is 301,000 searches a month at difficulty 90 and $29.20 a click. “Therapist near me” is 368,000 at 72. Psychology Today holds the top of both and ranks for 2.2 million keywords in total.
Every hour spent on those terms is an hour not spent on searches you could actually win this quarter. The correct move is not to try harder; it is to stop.
Infidelity: 33,100 searches, difficulty 15, $30.34 a click. Anxious attachment style: 22,200, difficulty 10, $23.27. Betrayal trauma: 9,900, difficulty 9, $27.68. Trust issues: 12,100, difficulty 8, $23.43.
Those cost-per-click figures are what advertisers pay because the searcher books. The difficulty figures are what it costs you to rank. It is rare to find a market where the two are that badly aligned, and it will not stay that way.
Counseling Wellness Center of Pittsburgh ranks for 3,767 keywords with 848 referring domains. It sits third for “therapist near me” — above Zocdoc — and second for “marriage counseling near me”, a 74,000-search term at $14.05 a click.
It did that with a page per service and a blog written by clinicians, not with a link-building budget. The gap between them and Psychology Today is roughly 2.2 million keywords, and it does not matter.
“Trauma therapist emdr” is 60,500 searches a month. “IFS therapist” is another 60,500 at difficulty 44. People who have read about a method and want someone who uses it are the least price-sensitive enquiries you will get.
This only works if you actually practise it and say so plainly, with your training named. It is also the single easiest thing for an AI assistant to quote when someone asks it to recommend a therapist who does EMDR.
Four steps, and three of them are already answered for a therapist. You only bring the domain.
Data: United States, September 2026
Add your domain and the same reports behind the therapist data on this page point at your own site: what you rank for, who is beating you, what is broken, and which assistants mention you.
The Ubersuggest interface. Figures shown are from a sample account, not from this industry's data.
Ask Claude, Cursor or ChatGPT about your own therapist keywords, audits and AI visibility without leaving the tool you already work in.
Agencies in this market quote $2,000 to $5,000 a month. Ubersuggest gives you the same data they work from, and tells you what to do with it.
Keyword research and rank tracking
Site audit with prioritised fixes
Competitor and backlink analysis
AI Search Visibility across ChatGPT, Gemini and Google AI Overview
Content SEO drafts and the WordPress plugin
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It depends entirely on which terms you go after. The head term is difficulty 90 and effectively closed. “Therapist for anxious attachment style” is difficulty 10 at $23.27 a click. Same market, same client, thirty-eight days of work versus never.
Not on their terms. They rank for 2.2 million keywords and hold the top slot for the searches that describe the profession. What they cannot do is write with authority about one presenting problem from clinical experience, which is exactly what the softer searches reward.
The problem you are best at and most want more of. If that is infidelity, the search is 33,100 a month at difficulty 15 and $30.34 a click. If it is ADHD in adults, 22,200 at difficulty 20. Pick the one you would happily take five more of next month.
Yes, and that is the point rather than a constraint. Pages written outside your competence read as thin to a reader and to Google, and they bring you clients you are not the right person for. The list on this page is a menu, not a checklist.
For the difficulty-8-to-15 terms, a well-written page can move within a couple of months, because the competition is directory pages rather than clinicians. Anything above difficulty 60 in this market is a multi-year project competing with sites that have half a million referring domains.
Writing about a condition is not writing about a client. The pages that rank here explain what a presenting problem looks like, what treatment involves and what someone can expect — the same information you would give in a first phone call. No case detail is needed and none should appear.
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